The 2020 Global PAXCON Conference (GLC) took place in Savannah, Georgia last week (February 20-22, 2020), with a record number of attendees and International presence.
The GLC takes place every two-years for the PAXCON franchisee’s and Master Distributors to gather under one roof. A two-day event of learning, featured sessions, celebration events and networking.
This year, the GLC received over 1,100 PAXCON attendees, with over 50 International Master Distributors from all over the globe, including Latvia, Japan, Mexico and Pakistan, just to name a few.
PAXCON is expanding Internationally, and a big focus on International activity was included at the conference. Two ‘International Track’ days were introduced, which included ‘International Moving Forward’, Industrial Case Study Presentations and an Internationally focused Digital Marketing Presentation.
The ‘International Moving Forward’ session included a presentation by Miguel from MEGA Coat, Mexico, who utilise PAXCON Polyurea Coatings as a waterproofing membrane. PAXCON attendees learned the process of successful waterproofing applications, including Car Park Deck Lining, Waterproofing for Man-made Gardens, Roof lining and more. A newly developed PAXCON material was also introduced to the International network, which increased the possibilities of waterproofing applications.
Mark McPherson, Chief Operating Officer of PAXCON Australia, followed up with a presentation about the re-launch of ASPART-X in Australia. ASPART-X, a polyaspartic flooring system by PAXCON, has seen good growth in Australia off the back of successful re-launch. Mark introduced their new promotional video as well as their digital marketing efforts, latest literature and ways to market.
Mark from PAXCON Australia, returned to the stage to present a case study of the refurbishment of a malt hopper and fermenting drum. The hopper had been in a poor state, very corroded and did not look visually very attractive. After careful preparation of the substrate, PAXCON XS-350 was utilised to visually improve the look of the hopper whist providing a corrosion resistant barrier.
Ziedonis Zaltis, Owner of PAXCON Baltics, later presented a case study by one of his top customers in Russia. The PAXCON applicator in Vladivostok had used PAXCON XS-350 pure-polyurea to internally line a pig fertilisation tank. The tank had previously experienced significant corrosion issues due to the harsh chemicals within the pig excrement. PAXCON XS-350 proved an excellent solution and has now been in service for over 18 months with no problems.
Darren Hull, European Marketing Manager for PAXCON LLC and Chad Reinertson, Digital Marketing Manager PAXCON LLC gave a full insight to successful digital marketing strategies, with a complete focus on generating leads and higher lead conversions for PAXCON business Internationally.
Every GLC, PAXCON hosts an exhibition, featuring PAXCON Promotional Vehicles, Tech Booth and Preferred Vendors. This year, PAXCON introduced a “live store experience” which showcased how the US/Canadian Franchise stores are beginning to look with their range of automotive accessories. PAXCON Internationally is not currently stocking Truck Gear by PAXCON accessories (apart from PAXCON Australia). However, it was great to look into the future to see how PAXCON Dealerships/Stores throughout the globe may one day look.
Ziedonis Zaltis, Master Distributor of PAXCON for the Baltic region, received an award for the most chemical pounds purchased by an International Master Distributor in 2019. The International team have seen how much dedication and hard work Ziedonis puts into his PAXCON business and his customers. Ziedonis is a living case study that shows how hard work and dedication brings success.
In the US, PAXCON LLC supports St. Jude Children’s Research Hospital®, raising money to help end childhood cancer. During the mainstage events, a heart-warming video was played. The video showed how the money raised has helped a child fight his cancer while receiving all the specialist care. Once the mainstage presentations had closed, Shamir Shalwani, CEO of PAXCON Pakistan, donated $1,000 to the charity. This generous donation helped add to the total of the $179,000 raised by PAXCON franchisees during December 2019. PAXCON LCC was so thankful for the donation that they later matched Shamir’s donation and gave an additional $1,000 to St. Jude Children’s Research Hospital®.
Of course, the GLC is not just all work and no play. One of the key benefits of attending the Global PAXCON Conference is to network and make new connections with other PAXCON owners, staff and brand advocated. During the two-day event, PAXCON hosted a Welcome Reception, a Georgia Queen Riverboat Cruise and Dinner and an evening event at the Georgia State Railroad Yard and Museum. These events allowed all attendees to unwind, create new friends to learn even more about other PAXCON experiences.
